For crop protection and agronomy advisors
You know the crop. We bring the data.
Weather, sensors and satellite imagery, translated into advice per field. You stay in charge.
Decision support, not a decision machine
FairGrow brings together thirty years of scientific research from around the world: collected, analysed and translated into models and thresholds per field.
Not a chatbot that makes up an answer, but a DSS (Decision Support System) where you can check every step. Every spray with a reason, not out of habit.
That gives integrated pest management (IPM) a solid foundation, and your crop protection advice more weight. The decision stays with the grower and with you.
Why growers hesitate, and what we do about it
Advisors across Europe keep naming the same reasons why growers don't move to data-driven crop protection. We built FairGrow around exactly those reasons.
A season at the kitchen table, in eight scenes.
Scene 1 · No trust in the model
Your grower says“A model? I don't know what's in it.”
You show
Every piece of advice shows what it is based on: which weather data, which sensor, which model. No black box.
Scene 2 · Fear of production risk
Your grower says“What if I skip that spray and it goes wrong?”
You show
See risk build up before it becomes critical, with a weather outlook of up to 14 days. You decide when to act.
Scene 3 · No reliable data
Your grower says“The forecast is never right out here.”
You show
Weather, own field sensors and Sentinel-2 satellite imagery per field, in one view.
Scene 4 · Unclear action thresholds
Your grower says“So when do I actually need to act?”
You show
Every alert states the threshold that triggered it. Visible, explainable, easy to discuss with your grower.
Scene 5 · Too expensive
Your grower says“Another subscription?”
You show
A no-cost base tier that stays, and paid tiers far below what the market is used to.
Scene 6 · Language barrier
Your grower says“My crew doesn't read English.”
You show
FairGrow speaks 57 languages. Your grower reads the advice in their own language.
Scene 7 · Knowledge gap
Your grower says“I don't get those charts.”
You show
Advice in plain language, with background for those who want more. You don't have to explain everything again.
Scene 8 · Disconnected chain
Your grower says“The contractor never knows what's going on.”
You show
Invite the grower, the contractor and yourself into the same farm account. Everyone looks at the same data.
Eight objections, eight answers. And there's still one advisor at the table: you.
Spray when it's needed, not because it's Tuesday
The gain isn't in one clever spray but in all the sprays you can skip. That saves product, cost and environmental load, and it's a story your grower can tell their buyer too.
Illustrative example. Actual results depend on crop, disease, weather and field.
What your grower asks, you can show
Yield
Expected harvest value per field, also to compare crop choices.
Return
Avoided sprays and costs, visible per season.
Ease of use
One screen per field, on phone and desktop.
Support
You. FairGrow provides the evidence, you provide the trust.
Clear about our role
FairGrow is
- a technology company
- a provider of data, models and thresholds
- designed in the Netherlands, engineered in Armenia
- hosted on its own servers in an ISO 27001-certified datacenter in the Netherlands
FairGrow is not
- a consultancy
- a replacement for your expertise
- a seller of crop protection products
Every technology needs an advisor who can read it. That's you.
Try FairGrow with your own growers, no strings attached
We're looking for advisors who want to put FairGrow to a critical test in daily practice. You get an account at no cost, a direct line to our development team and a say in what we build. Your feedback is worth more to us than a licence.